How To Start A SEO Company - Learn How To Begin A SEO Business|}
It's almost 14 years since I officially began my search engine optimization business. I could honestly say it is among the greatest things I have ever tried to perform in life. It is also among the very painful, annoying and stressful things things that has happened to me. So here's the short list of what I've learned as its first director, CEO and consultant.
Always be Prepared to Socialize
You will find a lot of theories, heaps of how-to's, tons of sales conversation in our day and age. Stories hold huge weight in pinning down a prospective client to a sale.
Outside of a revenue standpoint, story-telling on your group of friends may create a massive effect in rippling out your business to others. My first huge client (which is still my customer so far) came in the brief conversation whilst riding the train on my way to my then day job. I bumped into one of my college-mates out there. We were not really close. I advised him that I had been in SEO and shared its value and what it did for my blog. He explained that he'd talk me.
Turns out that he did. I must close the offer.
After that lesson, then I never stopped evangelizing.
Give Free Consultations
Yes I know, you want to get paid each day. While it might be true that everything you understand is worth every penny to what you're charging, free consultations construct trust. More frequently than not, it's let me get the whole enterprise.
Clients appreciate the little things. They also feel much more secure once you provide them more info about what they're getting in to and what they want to know about other areas of internet marketing. You are able to leverage on giving them what they desire to know instead of informing them vague generalities about the business.
I have a customer now that signed up with us for their primary product's SEO and signed up by the other SEO company for their newest product's SEO. They wanted to find out who is the better SEO services provider. While I am readily 60 percent more expensive in my monthly retainer than another search engine optimization firm, I gave out free consultations to the operator.
"Call me anytime in case you want anything -- except for money." , I said. And he did. He called up to wake up me frequently times (I sleep and wake up late while he's an early bird). But it was all worthwhile.
The entire business is now granted to us and we are only waiting for the contract of another (much more affordable) SEO company to expire. I don't know whether they are doing a good job or not. What I do know is that I gave away free, anytime consultation -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You have to know that SEO particularly here in the Philippines is still considered 'new' by many businesses. The dominant (and effective) form of marketing here remains TV. That leaves us with a 'free market' plus also a free market means that the price range is mad.
There are businesses offering SEO for as little as $300 per month. And yes, they claim that it's white hat -- together with all of the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in a month.
Louis Vuitton is able to charge that much because they are all because of quality and exclusivity. I need to be a company like this. That is one reason why people provide client exclusivity for their niche/industry. And we also bill premium for it.
Companies can butt-heads on decreasing prices. It can be the weapon of choice to many SEO companies. In addition, it is a vicious, downward spiral. The customers more info win and the SEO industry loses.
My weapon of choice will be increasing the quality of our solutions and building a brand. That manner, pricing is secondary and I'm pleased with the few really great clients I have.
Think like Louis Vuitton. Win.
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